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A name which assoie credibility and ensures the sales
It is not enough to be on Internet to become rich and famous, still is
necessary it to be recognized there. The recognition of the public, or
rather of your prospective customers, is controlled mainly by the
perception which they have of your activity. It is essential that you use
this idea in all your communications and more particularly in your
presence Internet.
You must use these psychological factors to propose your company and thus
to generate more contacts and from there more sales will rise. Here a plan
in three stages allowing you to start as soon as possible:
Stage One: The choice of the name
The name that you choose to represent you, which it is the name of your
company or a product, must make you honor and work for you. Prefer it
simple and explicit. It is disturbing to see that many the creators of
company at present will create a structure appellant “Consulting ABC”, “LP
Undertaken” or “Edgar Conseils”. With the reading of these names, you, as
a prospective customer, do not know any more about the activity of these
companies and do not retain the name in question. It is a pure loss in
term of image or notoriety.
Consider names now as “all”, “Fast Copy” or “Mechanics 2000 Clean”. They
have all joint to be simple, easy to retain and explicit. You have
immediately to think of a service of cleaning, a company of copy and a
garage.
These examples can seem a little far away from world Internet, but it of
it is nothing. Do not make on Internet the errors that you would not make
apart from Internet. The same care must be taken in the choice of the name
of your company or product, and it must be even more restrictive: a store
can communicate while saying: “you will find us with the corner of the
street”, whereas on Internet the least approximation is fatal.