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Beginning of year 2000. Sites B2C give their first signs of exhaustion. One realizes that the investments marketing and exacerbated competition push back more and more far the first benefit. The investors, disabled, seek new subjects of investment. They discover the B2B then the electronic trade between companies! The first advertisements are done in February. At the end of February/at the beginning of March appears and explodes at once the concept of “Virtual Place of Market” (PDMV). The studies flower during three weeks affirming that from here at three years, 80% of the electronic trade would be made between companies, and that on these 80%, more half viendrat of these same PDMV. Assessments? Ten advertisements of opening, projects, collaborations per week for two months. Today? One envisages right now that the majority of the PDMV will close (and close already) before even as to have really existed, than hardly two will survive by industry, than they will be under the monitoring of the authorities of regulation to avoid the monopolistic situations.

Today? One speaks about P2P (Peer to Peer), of G2C (Government to Citizen), of B2X (Business to Exchange).

The goal of this fast and surface overflight of the various movements of mode? Double: “to denounce”, show the accelerated speed with which they follow one another, and to relativize their impacts at the same time.

One will not speak about the lack of retreat of the investors, the lack of experience and the inconsistency of certain contractors. These behaviors form part, in a certain manner, total”, “systemic” movement a “.

I.e.? Internet - new media in general - are still far from their maturity (technological, social, economic). What we see in this moment, it is a primitive soup species, in which various forms of life follow one another at unrestrained intervals. Nature had, there are million years, fact of many genetic experiments, multiplying the attempts. Since these “initial times”, it is baited to select the most adapted and adaptable species, most robust. The network is today in same logic. One tests. One tries. One tests. If one fails? It does not matter, one goes retenter another thing, different, a little further, with the same teams, the experiment moreover, the counterexamples at the head.

Did the ground separate from the sea? The mobile network separates from the fixed network, television becomes interactive when the computer makes it possible to look at video in real time. Did the seismic activity make tremble the hardly appeared continents? The bankruptcies make break down the stock exchange prices which had so quickly flown away.

It is probable that this movement of creation of models still accelerates during a few months (one does not dare to say a few years, so much the forecasts are hazardous in the field). It is probable that 90% of the start-ups created today disappear. It is certain that the companies of tomorrow result (will be) from the wind of madness in progress. To finish on a quotation, one will choose Andy Grove, former president d' Intel: “It is a set of insane, but most insane are those which do not play”!